think about money
must have before you make it
creative finance
So. I just learned that Kickstarter.com is a valid way of funding a local start up business. Such as, for example, a massage studio. Like mine.
At the moment, I have a space, I have all the equipment I need, I advertise and spread the word as best as I can. And I have, in the four months I have been open for business, had exactly three paying clients. Additionally, I have done some trades, part of getting the word out.
I knew that getting this studio started was going to be slow. I expected that. I had hopes of maybe having three paying client hours a week within six months, and I thought I was being realistic in that assessment. Not so much.
I think there are a lot of factors here. One is that there is a lot of competition. People find a therapist they like, and they stick with that person. Which is as it should be; there is nothing more important, no technique or trick or tool in a massage therapists bag that is more vital than the ability to connect with their client, and do what the client needs. For a client, finding someone who works with you, who you respond to, is worth any price.
For those who have not yet found that person, there are literally dozens of local massage studios and spas and chiropractors who have a massage therapist on staff. And, of the latter, they take insurance, which lowers the out of pocket expenses for the client. For those without insurance, or who do not want to, or cannot use their insurance, there are still coupons and deals and discounts. There are always ways to lower the prices of massage, to get bodies on the table.
And of course, that is part of the issue, as well. I am not cheap. I have a day job, so I have decided to set my prices to a level where it is worthwhile for me to work, where I would (were I working full time) be able to support myself on this alone. I have realized / concluded, there is no one I want to work for as much as I want to work for myself. Which means, of course, many people who might come to me otherwise find me too expensive.
Part of that is the prevailing wisdom of the profession. Within the massage community of practitioners says ... well, many things. One is a kind of agreement about setting prices. Nothing so formal or legal as price fixing. There are no consequences to giving away massage at lower than the going rate. Just ... a kind of social pressure, a constant message that says "low prices equals bad quality".
Aside from that, setting a lower price point for my services means, having to work more hours for the same result. To a very real extent, the nature of the work requires that I only work a particular number of hours, per week, at top form. In a nutshell, I can only do my best for a while. Working too much means not working as hard and not doing good work. So... the price I charge is, in part, determined by how much I can work, in a week, and still do the quality of work that I willing to accept. Frankly, I have a very high standard I set for myself.
So, yah. In a nutshell, getting a massage studio started and making a living at it is difficult. This is not news to me. More difficult than I even expected? Not really much of a surprise, I tend to underestimate the difficulty of tasks that I choose for myself.
And then there is Kickstarter.
I could, in theory, create a project, to fund the foundation and funding of a new massage studio. Get rent paid (on the studio space) for six months, or a year. Get more linens, oils, maybe a washer dryer, other supplies (better table). Kickstarter seems to work best with rewards for people who fund it. But that is easy enough. Discounts, and free massages, for those who contribute at various levels. T shirts, even, because any studio I do is going to be geek centric, and we do love our T shirts.
Right now, today, I am just realizing that such a thing is possible. I was kind of under the impression that Kickstarter projects needed to have a wider appeal, that intrinsically local projects were not really a feasible or worthwhile project. Discovering that this is not the case .,. opens possibilities.
No idea what I will do with it, yet. But there it is. A possibility. Maybe an opportunity.
Sunday, May 27, 2012
Sunday, March 11, 2012
Geek
touch skin muscle bone
deep tissue subtle movement
fixing when it hurts
I know what it feels like hurt.
My first job was doing Tech Support, then Tech Writing. I filled in for the manuals that people never read, then I started writing them.
I was laid off four times in four years. I lived in constant tug of war between the hope of a huge public IPO, and the dread of the failure of the company (you can guess which one actually happened).
I spent hours a day in front of the computer. For work, for fun, for communication and socialization.
My shoulders became one with my ears. My lower back, my arms and wrists and hands. My knees. I understood the idea of ergonomic seating. I just never actually practiced it. It was not a big deal. It was just my job, finding a way to fix the problems people had with their computers, so they could do their jobs.
I know what it feels like to stop hurting.
I never got massaged as much as I should have, but every time I did, I swore I would not go so long before the next one.
It felt good to be relaxed. To be able to move more normally. To lose the tensions I had spent months holding on to, to let go of aches and pains I as not aware I even had. The healing process was begun, and I knew it was as important to healthy functioning as drinking enough water and eating right.
The fact I lived on Jolt Cola and Pizza was probably pretty telling.
I know what to do to make it stop hurting.
After the last layoff, after the divorce and the moving out and starting over, I studied massage. I started with studying anatomy, the way the human body is put together and how the bones and muscles all move together. Then I studied Deep Tissue, Passive stretching and focussed resistance, swedish, Prenatal. And even now, my education continues. Everything I learn, building on everything I have already learned.
I started my Massage career where I ened my Tech Career, in Silicon Valley. My clients were mostly tech workers, and worked at relaxing the same kinds of tense shoulders and sore lower back issues that I knew so well from the inside. I found that those kinds of tension were not limited or unique to high tech professionals.
The solutions are not unique, either. I listen to what you say is bothering you, I observe the way you hold yourself and how you move, and I spend the first few minutes of the massage finding and tracing the tensions in your muscles, and then the rest releasing them from the source.
I used to make computers better.
Now I make life better.
Tech Support for Human Hardware.
Touch Fusion Massage.
deep tissue subtle movement
fixing when it hurts
I know what it feels like hurt.
My first job was doing Tech Support, then Tech Writing. I filled in for the manuals that people never read, then I started writing them.
I was laid off four times in four years. I lived in constant tug of war between the hope of a huge public IPO, and the dread of the failure of the company (you can guess which one actually happened).
I spent hours a day in front of the computer. For work, for fun, for communication and socialization.
My shoulders became one with my ears. My lower back, my arms and wrists and hands. My knees. I understood the idea of ergonomic seating. I just never actually practiced it. It was not a big deal. It was just my job, finding a way to fix the problems people had with their computers, so they could do their jobs.
I know what it feels like to stop hurting.
I never got massaged as much as I should have, but every time I did, I swore I would not go so long before the next one.
It felt good to be relaxed. To be able to move more normally. To lose the tensions I had spent months holding on to, to let go of aches and pains I as not aware I even had. The healing process was begun, and I knew it was as important to healthy functioning as drinking enough water and eating right.
The fact I lived on Jolt Cola and Pizza was probably pretty telling.
I know what to do to make it stop hurting.
After the last layoff, after the divorce and the moving out and starting over, I studied massage. I started with studying anatomy, the way the human body is put together and how the bones and muscles all move together. Then I studied Deep Tissue, Passive stretching and focussed resistance, swedish, Prenatal. And even now, my education continues. Everything I learn, building on everything I have already learned.
I started my Massage career where I ened my Tech Career, in Silicon Valley. My clients were mostly tech workers, and worked at relaxing the same kinds of tense shoulders and sore lower back issues that I knew so well from the inside. I found that those kinds of tension were not limited or unique to high tech professionals.
The solutions are not unique, either. I listen to what you say is bothering you, I observe the way you hold yourself and how you move, and I spend the first few minutes of the massage finding and tracing the tensions in your muscles, and then the rest releasing them from the source.
I used to make computers better.
Now I make life better.
Tech Support for Human Hardware.
Touch Fusion Massage.
Sunday, January 8, 2012
Pressure
You can go harder
touching the skin feeling muscles
reaching for the bone
Something I ask all of my clients, a couple times through the course of a massage, is how is this pressure. And all too often, the answer is. "You can go harder, if you want." And I have to bit my tongue, a bit. Because, yes, I could go harder, apply more pressure, if I wanted too; but whether or not I can, and whether or not I want to, are not really the issue here.
It is true, as people look at me, and see a big (6'1") guy, and think that I must be able to give a good, deep massage. And i can, but not because I all that big and strong. The fact is, the best deep tissue massage I ever got was from a woman who is about five foot nothing, and basically pretty tiny. But, she knows her anatomy, and she knows how to apply the right pressure to the right places in the right ways. Fortunately for me, she was also one of my teachers.
Specifically, she was one of the people who taught the Deep Tissue classes I took. The emphasis, here, was not on finding a knot in the muscle, and trying to grind it out. It was in understanding what muscle (or, much more frequently, muscles) was having a problem, and using a variety of techniques to get that tension to release.
It is true, as people look at me, and see a big (6'1") guy, and think that I must be able to give a good, deep massage. And i can, but not because I all that big and strong. The fact is, the best deep tissue massage I ever got was from a woman who is about five foot nothing, and basically pretty tiny. But, she knows her anatomy, and she knows how to apply the right pressure to the right places in the right ways. Fortunately for me, she was also one of my teachers.
Specifically, she was one of the people who taught the Deep Tissue classes I took. The emphasis, here, was not on finding a knot in the muscle, and trying to grind it out. It was in understanding what muscle (or, much more frequently, muscles) was having a problem, and using a variety of techniques to get that tension to release.
Anatomy, in this case, means knowing what muscles are where, and how they all function. In nearly everything we do, there are a lot of muscles working together to make it happen. Typing this, my hands are moving, but my shoulders are tense, keeping my arms in place on the desk, my neck is holding my head up high (and at a bit of an angle, my computers monitor is set a bit wrong, must see to that...), my ankles are crossed under my desk, which skews the way my lower back is held.... etc. If I go into a massage therapist, tomorrow, and tell her to work on my shoulders, and Only my shoulders, I will be doing myself a grave disservice.
If, on the other hand, I tell her that I am feeling it in my shoulders, but it stems from spending hours at a time in front of the computer, then I can trust her to know what that means, and take the appropriate steps. If nothing else, she will ask me the questions she needs to ask to be able to address all of the problems and all of the tensions that are contributing to the issues at hand.
Likewise, how pressure is applied is as important as where it is applied. I was taught to use long, slow strokes, with a very broad hand. The idea of using our elbows, or (god forbid) our thumbs, was completely ruled out. By using the whole hand, preferably supported by the other hand, I get much more complete feedback. Not just from the muscle I am working on, but from the surrounding muscles and tissues as well. And by using slow strokes, the muscles have time to warm up, feel the heat from my hands, and be more able to relax as I apply the pressure through the whole fiber of the muscles.
Or sometimes, it is not about touching the muscles directly at all. I use a variety of techniques, where I will pull on arms or legs, or reposition them, to better expose and stretch the muscles. Sometimes, all I want to do is stretch the arms out, and hold them in that stretch for a minute or two. Sometimes, once I have the legs repositioned, I can access muscles that are otherwise not accessible. And sometimes, I will ask you to resist the pressures I am applying. I will say I want you to shrug, while i am pressing your shoulders down, while you are breathing in. There are a lot of things going on, when doing that, but it boils down to being another way of getting your muscles to relax.
And then there is the issues of leverage. Getting at the knot, at the muscle, from a variety of different angles is as important as finding the muscle itself. When you are on the table, I will often walk around, or back and forth, to find the right place to put myself so I can access the muscle from where I want to apply the pressure, so I can get the tension to release.
There are a wide range of other factors, in addition to these, that make for a good deep tissue massage. Certainly, it is something I will revisit in later posts. The most important thing, though, is to remember that the thing that makes a deep tissue massage, any massage, effective is simply telling your therapist if there is anything I can do to make it better. More pressure or less, more heat, less music, anything I can do to make it better. Tell me and I will do my best.
And then there is the issues of leverage. Getting at the knot, at the muscle, from a variety of different angles is as important as finding the muscle itself. When you are on the table, I will often walk around, or back and forth, to find the right place to put myself so I can access the muscle from where I want to apply the pressure, so I can get the tension to release.
There are a wide range of other factors, in addition to these, that make for a good deep tissue massage. Certainly, it is something I will revisit in later posts. The most important thing, though, is to remember that the thing that makes a deep tissue massage, any massage, effective is simply telling your therapist if there is anything I can do to make it better. More pressure or less, more heat, less music, anything I can do to make it better. Tell me and I will do my best.
And remember, always drink water.
Monday, December 19, 2011
Introductory Special
Three for price of two
time on sale at a discount
rain leads to rainbows
The studio is ready, the table is set up and everything is in place. Now all I need are people to book time, come in, have a cup of tea and get awesome massage.
To encourage you to tell your friends, I am running an introductory special. When you and a friend each book a 90 minute massage, both of you pay the 60 minute rate. That's a total of Three Hours of Massage for two people, for only $65 each. And, as always, I take Visa, Mastercard, Discover and American Express. Pay cash, and get a $5 discount on each and every massage.
This offer applies also to outcall massage*. Have me come to your house with my table, for a massage for you and for a loved one, get two ninety minute massages, and pay the 60 minute rate.
The offer expires on March 21.
And!
I am starting a referral program. When you come to see me, take some of my special business cards. Sign and put your name on the back. Tell your friends to bring them with, when they come to see me. For every six cards with your name on them I get, you get a free 60 minute massage gift card. Use it for yourself, or give it to a friend.
Thank you for coming by. Check me out on on Yelp, and see my website for more information. And as always, please call or email me with any questions you may have.
Stay Hydrated.
-Daiv
*$25 travel fee applies to all outcall massages.
time on sale at a discount
rain leads to rainbows
The studio is ready, the table is set up and everything is in place. Now all I need are people to book time, come in, have a cup of tea and get awesome massage.
To encourage you to tell your friends, I am running an introductory special. When you and a friend each book a 90 minute massage, both of you pay the 60 minute rate. That's a total of Three Hours of Massage for two people, for only $65 each. And, as always, I take Visa, Mastercard, Discover and American Express. Pay cash, and get a $5 discount on each and every massage.
This offer applies also to outcall massage*. Have me come to your house with my table, for a massage for you and for a loved one, get two ninety minute massages, and pay the 60 minute rate.
The offer expires on March 21.
And!
I am starting a referral program. When you come to see me, take some of my special business cards. Sign and put your name on the back. Tell your friends to bring them with, when they come to see me. For every six cards with your name on them I get, you get a free 60 minute massage gift card. Use it for yourself, or give it to a friend.
Thank you for coming by. Check me out on on Yelp, and see my website for more information. And as always, please call or email me with any questions you may have.
Stay Hydrated.
-Daiv
*$25 travel fee applies to all outcall massages.
Friday, December 2, 2011
Return
Journey in circles
seasons turn and then return
end at beginning
I have a studio, I am open for business.
Not, as it worked out, in Queen Anne. Rather, I found an opportunity to work somewhat closer to home, in Capitol Hill.
Specifically, I am going to be working at 419 E. Thomas St., above Analog Coffee.
This is an exciting opportunity for me, and I am looking forward to putting all my plans into action. More to the point, I am looking forward to the opportunity to start helping people, and spending more than a passing 15 minutes or a quick half hour with any given person. To having more control over my music, and the noise in my environment. To not having to interrupt my massage to give directions to the nearest bathroom, or where to pick up baggage, or where to find the next flight.
Which is not to say I will be quitting the day job any time soon. It has been good to me, and I have no intention of leaving. I just want a chance to do more, do stuff I simply am not able to do at the airport.
So.
I am open for appointments, Mondays, Wednesdays and Thursdays. Tuesdays and Weekends coming soon, still working out the details of the space. Give me a call or drop me an email if you have any questions.
seasons turn and then return
end at beginning
I have a studio, I am open for business.
Not, as it worked out, in Queen Anne. Rather, I found an opportunity to work somewhat closer to home, in Capitol Hill.
Specifically, I am going to be working at 419 E. Thomas St., above Analog Coffee.
This is an exciting opportunity for me, and I am looking forward to putting all my plans into action. More to the point, I am looking forward to the opportunity to start helping people, and spending more than a passing 15 minutes or a quick half hour with any given person. To having more control over my music, and the noise in my environment. To not having to interrupt my massage to give directions to the nearest bathroom, or where to pick up baggage, or where to find the next flight.
Which is not to say I will be quitting the day job any time soon. It has been good to me, and I have no intention of leaving. I just want a chance to do more, do stuff I simply am not able to do at the airport.
So.
I am open for appointments, Mondays, Wednesdays and Thursdays. Tuesdays and Weekends coming soon, still working out the details of the space. Give me a call or drop me an email if you have any questions.
Monday, November 14, 2011
Location (redux)
where does the wind go
when is fire over water
I have found a place
More or less. Details to be sorted. But it appears that I will be sharing a studio space in Lower Queen Anne. Much work needs to be done, there (painting and moving in and such), but the opening date of December 1 has been proposed. I am going to be a part of Kulshan Practitioner Organization Alliance. The shared room, in the same building as Kulshan College, will also serve as the college library. The theme of the room is fire over water, which works well with my efforts to combine disparate disciplines into a unique practice.
As always, there are compromises involved in geting the space. I probably pay less rent, and pay nothing on days and times when I am not actually using the space. This means, I save and pass that along to my clients. On the other hand, I may not be able to be open as much as I want to, and the impact that has on my schedule is going to be very real.
At first, of course, the lack of time to be open is not as much a problem. There are stories, of massage therapists who opened a studio, hung out a shingle, and promptly had more clients than time. I do not expect that to be the case, here. Which is why I am keeping the day job, at least for the moment.
On the other hand, in the long run, changing location is not good for business. So, really, I want to find a place I can stay, and stay there for as long as they will have me.
For now, I am participating in getting it ready. When all is done, I will make the official announcement. Until then, keep watching this space.
when is fire over water
I have found a place
More or less. Details to be sorted. But it appears that I will be sharing a studio space in Lower Queen Anne. Much work needs to be done, there (painting and moving in and such), but the opening date of December 1 has been proposed. I am going to be a part of Kulshan Practitioner Organization Alliance. The shared room, in the same building as Kulshan College, will also serve as the college library. The theme of the room is fire over water, which works well with my efforts to combine disparate disciplines into a unique practice.
As always, there are compromises involved in geting the space. I probably pay less rent, and pay nothing on days and times when I am not actually using the space. This means, I save and pass that along to my clients. On the other hand, I may not be able to be open as much as I want to, and the impact that has on my schedule is going to be very real.
At first, of course, the lack of time to be open is not as much a problem. There are stories, of massage therapists who opened a studio, hung out a shingle, and promptly had more clients than time. I do not expect that to be the case, here. Which is why I am keeping the day job, at least for the moment.
On the other hand, in the long run, changing location is not good for business. So, really, I want to find a place I can stay, and stay there for as long as they will have me.
For now, I am participating in getting it ready. When all is done, I will make the official announcement. Until then, keep watching this space.
Sunday, October 30, 2011
Progress
river in the sun
flows across the desert sands
reach for the ocean
I've not posted in a couple weeks, because there's been little to say. In a nutshell, little has changed.
The biggest part of the change is that I am now a part of the Kulshan College Practitioner Alliance. Which means, at some point, I will have a place to practice.
However, the space we are planning to share for our use is unfinished, so time and energy needs to be applied to making it presentable. As such, I have no idea when exactly I will be able to open there. In any case, though, it is a nice space down in Lower Queen Anne, close to bus lines and it has access to parking.
Details to follow.
And in the meantime, I will continue to work on working, looking for the way forward.
flows across the desert sands
reach for the ocean
I've not posted in a couple weeks, because there's been little to say. In a nutshell, little has changed.
The biggest part of the change is that I am now a part of the Kulshan College Practitioner Alliance. Which means, at some point, I will have a place to practice.
However, the space we are planning to share for our use is unfinished, so time and energy needs to be applied to making it presentable. As such, I have no idea when exactly I will be able to open there. In any case, though, it is a nice space down in Lower Queen Anne, close to bus lines and it has access to parking.
Details to follow.
And in the meantime, I will continue to work on working, looking for the way forward.
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